Company > Overview

LeGuide Group

LeGuide Group has been helping online consumers organise their shopping every day since 1998. We provide them with a set of high performance tools, enabling e-consumers throughout Europe to enjoy a unique shopping experience in complete security.

What makes us clearly different from other companies is our dedication to being the top shopping guide for e-consumers and generating business for e-merchants across Europe.

A pioneer in creating shopping search engines, price comparison sites and shopping guides, as well as having unique expertise in these domains, LeGuide Group is now more than ever an online consumer and online merchant intermediary you can trust.

LeGuide Group has a network of over 14.8 million* unique visitors throughout Europe. We are a true crossroad where consumers find millions of products that generate large transaction volumes for merchants on a daily basis.

Our service, backed up by solid growth and a listing on the stock exchange in 2006, reinforces a strong ambition: to offer internet users across Europe the largest choice of products and services during their online product searches in order to give them a unique shopping experience .

LeGuide Group Timeline


Acquisition of Ciao Europe, social shopping guide with a strong presence in key European markets such as Germany, United Kingdom, Spain and Italy

July 16th 2012 Lagardère Active officially finalises the purchase


Acquisition of dooyoo, social shopping guide with a strong presence in Germany, United Kingdom and Spain


Launch of services for two new countries: Sweden and Denmark

2006 S.A. enters the Euronext Paris Alternext market. The S.A. network expands to include two new countries: Italy and the Netherlands


Acquisition of Gooster


European expansion with,,, and


The shopping directory and the shopping search Engine are launched


Merger with the Laventis price comparison site and launch of


Development for the Internet in partnership with Promosoldes, a directory listing online merchants and their ratings as well as a selection of the best online sales


Guides Online is created and publishes a guide to the best services available via minitel

Our Executive Team
dooyoo GmbH
Shopping Guide GmbH

The Executive Committee of LeGuide Group comprises seven members. Chairman of the Executive Committee and CEO of LeGuide Group is Olivier Sichel.

dooyoo GmbH was acquired in 2008 and provides the social shopping website dooyoo in four European key markets with a strong online shopping community with a team in Berlin.

Shopping Guide GmbH provides the shopping community and review portal Ciao in seven European markets with teams in Munich and London.

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Quick Facts

Olivier Sichel

Business model
Advertising, Merchant Integration

Revenue 2012
€43,8 million

Reach of LeGuide Group Network
> 14.8 million* unique visitors monthly throughout

Partner network
> 82,500 online merchants and marketers 


*ComScore 07/2014